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Mekong Capital

Mekong Capital is a Vietnam-focused private equity firm (est. 2001, ~50 people, Ho Chi Minh City and Hanoi) specializing in consumer-driven businesses. The firm adds value through an Ontological approach and its Vision Driven Investing framework (v3.0, 14 components): investee companies set a breakthrough 5-8 year vision and the firm partners hands-on in leadership and culture transformation to fulfill it. Current strategies include consumer businesses and an agriculture/forestry strategy across Vietnam, Laos, and Cambodia sourcing from smallholder farmers.

Vision and Mission

At Mekong Capital, we add value through an Ontological approach. We are the best place for people who are genuinely interested in transformation and leadership as a basis for consistently delivering breakthroughs in Private Equity.

Values

Results

We establish and own shared objectives in the future, put our attention on and organize our actions around those objectives relentlessly until they are achieved. The paramount objective of any company is its Vision.

In action: Own a committed objective end to end; organize weekly actions around the committed result rather than the task list; keep attention on the objective when circumstances change; treat the company Vision as the paramount context for every decision; report progress against commitments without being chased.

Communication

We communicate directly and effectively towards alignment and common understanding. Effective communication requires full interactive engagement between all parties. We speak clearly to be understood and listen fully to understand. We communicate directly and completely to handle whatever is unresolved, especially when it seems uncomfortable, embarrassing, or disruptive to do so.

In action: Raise the unresolved issue with the person who can resolve it, not around them; say the uncomfortable thing early instead of letting it fester; listen to understand before responding; confirm alignment explicitly rather than assuming it; handle breakdowns in the conversation where they live.

Leadership

We stand for breakthrough objectives in the future. We cause people to enroll themselves, align and work together in a coordinated way to achieve those shared objectives. We proactively initiate new actions until the objectives are achieved. We declare breakdowns and use them as opportunities for breakthroughs.

In action: Declare a breakdown openly when a commitment is at risk and convert it into new action; enroll others rather than instruct them; initiate without waiting for permission; stand for an outcome bigger than what current circumstances predict.

Question & Discovery

We ask curiosity-filled questions for new actionable insights. We create space for new discoveries to happen in conversations. We ask the right persons even when it's uncomfortable or inconvenient to do so. The questions we ask are intended to lead to new actions, and ultimately achieve the committed results.

In action: Ask the question the room is avoiding; direct questions to the person who actually knows, regardless of seniority; treat every conversation as a place where something new can be discovered; connect insights to a next action rather than leaving them as observations.

Integrity

We honor our word and we are reliable, operating from a shared commitment for everything to work.

In action: Do what you said by when you said it, or communicate proactively the moment you know you cannot; make only commitments you intend to keep; keep small promises with the same discipline as big ones; restore integrity quickly when it slips (acknowledge, clean up, recommit).

Responsibility

We see ourselves as the cause rather than the effect. What we say and do will impact the end result, in contrast with being passive, hoping, waiting or giving reasons or explanations for why we can't deliver the results to which we have committed ourselves.

In action: Locate yourself as cause in any outcome you touched, including failures; no reasons or explanations in place of results; when blocked, generate the next action instead of documenting the blocker; never present circumstances as the author of your result.

North Star / Customer Promise

External customer (Investee companies)

Partner with investee companies to align around and achieve a bigger future than what is predictable without an investment by Mekong Capital.

Internal customer (The team)

Each person's transformation in who they are being is the access to breakthroughs in their performance.

Stakeholder customer (Investors / LPs)

Consistently deliver breakthrough results through Vision Driven Investing, backed by the most extensive private equity track record in Vietnam.

Strategy

1yr

Deploy and support current strategies: consumer-driven investee value creation through Vision Driven Investing, plus the agriculture and forestry strategy across Vietnam, Laos, and Cambodia with smallholder-farmer supply chains meeting international E&S standards (IFC Performance Standards, EUDR, FSC).

3yr

Every investee aligned around a breakthrough 5-8 year vision under Vision Driven Investing 3.0 (14 components), with leadership and culture transformation delivering results the way MobileWorld's did.

10yr

Contribute to elevating Vietnam's middle class through the growth of consumer-driven businesses, while maintaining the most extensive private equity track record in Vietnam.

Competency framework

The assessment categories every candidate is scored against.

Culture Fit - Mekong Capital core values culture

Score the candidate against the published core values (Results, Communication, Leadership, Question & Discovery) and foundational principles (Integrity, Responsibility). Evidence must be behavioral, not aspirational.

Attitude & Ownership culture

Cause-rather-than-effect orientation; proactive initiation; reliability under pressure; appetite for transformation and being coached.

Knowledge competency

Domain knowledge relevant to the role (varies by role: E&S standards and smallholder supply chains; internal communications and event operations; private equity fundamentals).

Language competency

Fluent English is the firm's working language; Vietnamese valuable for field and internal work.

General Skill competency

Structured communication and reporting; stakeholder management across seniority; problem-solving with limited direction.

Job-Specific Skill competency

The technical core of the JD for the role being scored.

Leadership Skill culture

Enrolling others; declaring and clearing breakdowns; developing people; holding stakeholders accountable respectfully.

Experience competency

Years and depth versus the JD bar; relevant-sector experience; tenure stability.